AFSIC 2025: Emerging Themes & My Reflections

November 18, 2025

Africa’s financial future will be shaped as much by talent as by technology.

As AFSIC - Investing in Africa 2025 draws to a close, I have reflected on the many conversations that I had with great people, and one message echoed across every panel and conversation I joined: Africa’s financial future will be shaped as much by talent as by technology. In the FinTech and Microfinance streams, the buzz around innovation, AI, and financial inclusion was palpable. But beneath the excitement lay a shared challenge voiced by investors and operators alike, the urgent need for visionary leaders who can navigate complexity and scale impact across the nuances of the different African markets.

Why This Stage Feels Different
By this stage, the adrenaline of early growth has faded. Complexity has taken its place, and the challenges are no longer solved by sheer effort alone. Scaling further isn’t about working harder—it’s about working smarter, with greater clarity and discipline. This is the pivotal moment where founders either evolve into CEOs or risk becoming the bottleneck to their own company’s growth.

The Five Levers of Reinvention
To unlock the next phase of growth, you need more than capital. You need a leadership team built for scale. Here’s what that looks like:

1. Strategy: Clarity Over Chaos
Stop chasing shiny objects. Define a focused product and market strategy that everyone can align behind. Leadership question: Do you have a Chief Strategy Officer or a commercially minded COO who can turn vision into execution?

2. Go-to-Market Engine: Channels That Scale
You can’t rely on founder-led selling forever; it doesn’t scale. Build predictable, repeatable revenue streams. Leadership question: Is your CRO capable of building a scalable engine or still leading from the front instead of empowering others to lead?

3. People & Structure: The Right Seats, The Right Leaders
Your org chart is now a growth constraint, or a growth enabler. Leadership question: Do you have a CFO who can model scenarios, a Chief People Officer who can scale culture, and a team that can operate without you in the room?

4. Operating Cadence: From Founder-Led to System-Led
Strategy isn’t an annual offsite anymore; it’s a living process. Quarterly planning, weekly reviews, and clear accountability. Leadership question: Who’s ensuring the business operates with a consistent rhythm, proactively, not just reactively? Do you have a COO or Chief of Staff who can embed operational discipline without compromising agility?

5. Scalability: Systems Over Heroics
If everything still lives in people’s heads and decisions depend on you, growth will stall. Leadership question: Can your current team build systems, or do you need operators who’ve done it before?

What I’ve Seen Firsthand
I’ve sat across from founders at this exact crossroads. Two moments stand out:

Case Study: The Stalled Scale-Up 
A SaaS company had reached £40M in ARR but growth had plateaued. The founder, still deeply involved in day-to-day operations, was personally approving every deal. Their “sales leader” was a high-performing individual contributor,
newly promoted but lacking strategic leadership experience. We introduced a seasoned Chief Commercial Officer who had previously scaled revenue from £30M to £100M. Within 12 months, the company had a structured go-to-market strategy, churn had significantly decreased, and the founder was finally able to step back from the operational weeds.

Case  Study 2: The Wrong CFO at the Wrong Time 
Another client brought us in after burning through cash post-Series C. Their CFO was brilliant at fundraising but had never built a scalable finance function. We replaced them with a CFO who could implement forecasting discipline and scenario planning. That hire restored board confidence and unlocked support for the next phase of growth. These aren’t just hires. They’re inflection points. The right leader changes the trajectory.

Why Executive Search Matters Here
This isn’t just about filling roles; it’s about futureproofing the business. The wrong hire at this stage costs millions and years of momentum. The right hire? They unlock the next growth curve.

The mandate is clear:
  • Assess your current bench: Who scales, who stalls?
  • Define the leadership blueprint: What roles, what capabilities, what sequencing?
  • Hire for tomorrow, not yesterday: Operators who’ve navigated complexity, not just early-stage chaos.
  • Don’t rely solely on personal networks when hiring; while familiar, they may not always identify the best candidate for the challenge. Conduct thorough due diligence and invest in a rigorous search process with an experienced partner to ensure you find the ideal candidate for the role and stage of growth.
Reality Check
Scaling a company is demanding. Most don’t make it through the transition from early growth to sustainable scale. If you’ve reached this stage, you’ve earned the experience and the opportunity to build something enduring. But be aware: the moment you feel you've
mastered it, the dynamics shift again. The founder’s journey is anything but linear. Each phase requires a fresh approach. The difference now? You understand the terrain. You’ve navigated complexity, built resilience, and if you assemble the right leadership team, the next phase could be your most transformative yet.

If you're preparing for the next stage of growth, ask yourself:
  • Do I have the right team to scale effectively?
  • Can I step back from day-to-day firefighting and empower others to lead?
  • Am I hiring for where we’re going or where we’ve been?
Let’s talk about how I can help you access the leadership talent that will shape your
company’s next chapter.
December 3, 2025
Africa’s leadership hiring landscape is undergoing a significant transformation as businesses adapt to rapid digitalisation, global capital flows (or lack thereof), and socio-political shifts. In 2025, several key trends are shaping how organisations attract and retain executive talent across the continent. 1. Local Talent with Global Exposure There’s growing demand for African leaders who combine deep local market understanding with international experience. Diaspora professionals are increasingly being tapped for C-suite roles, particularly in finance, technology, and infrastructure. Their ability to bridge cultural and operational gaps is proving critical for pan-African expansion. 2. Purpose-Driven Leadership Leaders are being assessed not only on their commercial acumen but also on their ability to drive inclusive growth, sustainability, and impact. ESG leadership is becoming a differentiator, especially in sectors like energy, development finance, and agriculture. 3. Gender Diversity on the Agenda There’s an intentional push for more women in leadership. Board mandates and investor pressure are encouraging businesses to go beyond tokenism and embed diversity into succession planning and executive pipelines. 4. Tech-Enabled Leadership Digital transformation is no longer a back-office function—it’s at the heart of strategy. CEOs and executives with a strong grasp of digital ecosystems, data, and AI are in high demand across sectors, including banking, logistics, and consumer goods. 5. Retained vs Contingent Search Companies are increasingly turning to retained executive search partners for high-impact roles. This reflects the growing complexity of leadership needs, as well as the desire for rigorous market mapping, cultural fit assessments, and long-term placement success. My Key Takeaways from the First Half of 2025 Reflecting on the first six months of the year, a few themes stand out:  Talent is getting more intentional. Senior leaders are no longer just looking for a title—they're looking for purpose, alignment, and the ability to make a tangible impact. Boards are bolder. There’s more appetite for change at the top, especially as companies push for transformation, innovation, and regional growth. Clients value insight as much as access. It's not just about knowing candidates—it's about advising clients with real-time market intelligence, cultural alignment, and long-term leadership strategy. Partnership matters. The most successful executive searches I’ve seen this year came from close collaboration—when businesses engage early, invest in the process, and see talent as a strategic lever, not a last-minute fix. As we move into the second half of 2025, I’m excited to keep supporting organisations in finding the leaders who will shape Africa’s future. Connect with me to find out how I can support you with access to superior talent to grow and scale your business and help you achieve your mission nicki@nickisearch.com
December 3, 2025
Transitioning from an executive role to a Non-Executive Director position marks a significant career shift. By approaching this transformation with thorough preparation, clear objectives, and a positive mindset, you can establish yourself as a respected influencer in boardroom discussions. Your role as a NED extends beyond managing current affairs; it involves actively shaping the organisation's future direction. Here's my guide to making a successful transition! A perspective from the executive search seat Over the years, as a Partner in executive search, I’ve had countless conversations with accomplished executives looking to pivot into non-executive director (NED) roles. While their leadership credentials are often unquestionable, what’s less understood is the mindset, positioning, and preparation required to succeed in the boardroom. I’ve seen what works—and what doesn’t. Here’s what I share with leaders serious about making this transition with clarity and purpose: 1. Understand the Role—and the Commitment One of the first misconceptions I address with executives is that board roles are “less demanding.” In reality, a single NED appointment can demand 200+ hours a year, especially if the business is in transformation or facing challenges. It’s not about jumping in to fix things—it’s about overseeing, questioning, and supporting. If you’re not prepared to relinquish operational control and embrace stewardship, the timing may not be right. 2. Shift Your Mindset to Governance The best board members I’ve worked with understand the difference between leadership and governance. They’ve made the conscious shift from “doing” to “challenging, guiding, and safeguarding.” Boards expect directors to think in terms of risk, culture, ethics, long-term value creation, and CEO performance, not quarterly KPIs. Those who succeed are fluent in the language of governance and bring strategic judgment to the table. 3. Identify and Communicate Your Value In search, I’ve worked with many boards who are clear on their needs—cybersecurity, ESG, regulatory insight, digitisation, stakeholder engagement, or entry into new markets. The NEDs who stand out are those who can articulate exactly what they bring to address those blind spots. Vague claims of leadership or commerciality won’t cut through. This is about pinpointing your boardroom value-add—and backing it with evidence. 4. Leverage Your Network and Reputation Most NED opportunities don’t come through job boards—they come through trusted recommendations and relationships. I advise all aspiring NEDs to be intentional: speak to your network, share your interest, and clarify what kind of board you're looking to join. Many of the most successful placements I’ve brokered have started with a simple but purposeful conversation. 5. Prioritise Cultural Fit Boards don’t just assess skills—they assess chemistry. When supporting board appointments, I look beyond credentials to how a candidate listens, challenges constructively, and works within a team dynamic. Cultural fit is often the deciding factor. The best candidates demonstrate humility, emotional intelligence, and the ability to influence without dominating. 6. Target the Right Board Opportunities Not all boards are equal. I encourage executives to be selective: research the company’s performance, strategic direction, and the makeup of the current board. Some of the most successful transitions I’ve supported happened when the candidate treated the process as a two-way due diligence, seeking alignment on values, time commitment, and expectations. 7. Prepare a Board-Ready CV Many executives come to me with brilliant resumes, but they’re not board-ready. A board CV needs to focus on strategic insight, governance experience, stakeholder impact, and long-term thinking. It’s not about how many teams you led or budgets you managed—it’s about how you think, what you challenge, and what perspective you bring. 8. Raise Your Profile Boards need to know you exist. I often advise potential NEDs to increase their visibility—through thought leadership, speaking at industry forums, or joining advisory boards. A clear, consistent narrative about your board value proposition helps ensure you're top of mind when opportunities arise. 9. Own the Interview Board interviews are different. They’re less about proving competence and more about strategic dialogue. The strongest candidates I’ve placed asked insightful questions, demonstrated awareness of sector risks, and offered a unique lens on future challenges. They treated the conversation as a peer-level exchange, not a job interview.
December 3, 2025
They are conversations that can reshape careers, companies, and industries. Yet one crucial piece of the process is too often neglected: feedback. In my two decades of working with senior leaders across different sectors, I’ve seen how feedback can make or break not just a candidate’s experience, but also the reputation of the hiring organisation. Feedback Is Not a Formality, It’s a Signal When you take the time to give thoughtful feedback, you’re telling a candidate: we respect you, we valued your insight, and we want you to walk away having gained something from this process. And make no mistake, leaders talk. A candidate who feels dismissed or ignored will share that story. But one who leaves an interview process feeling respected, even if not chosen, becomes an ambassador for your culture. How Much Is Enough? Feedback doesn’t need to be exhaustive, but it does need to be meaningful. Generic phrases like “not the right fit” are lazy, and worse, they leave candidates feeling undervalued. Instead, focus on specifics: Did their vision align with where the board wants to go? Did they demonstrate the depth of operational experience the role demands? Were there gaps in scale, sector, or style that influenced the decision? Email or Call? Here’s the truth: the medium matters. In my opinion for early-stage candidates, a well-written email can be enough. But for senior leaders who’ve invested hours of their time, reducing feedback to a template email simply sends the wrong message. Pick up the phone. A five-minute conversation can preserve a relationship, strengthen your brand, and open doors for future engagement. Why It Matters It sets the tone for how you value people. It differentiates you in a crowded, competitive market. It ensures unsuccessful candidates still advocate for your organisation. It creates long-term goodwill that may pay off in ways you can’t predict today. My Takeaway Feedback is not just a courtesy. It’s a leadership behaviour in itself. Done well, it leaves candidates feeling respected, even if they don’t get the role. Done badly, or not at all, it can undo months of careful brand-building. Leadership hiring after all isn’t just about filling a role — it’s about shaping the future of your business. If we expect leaders to give feedback with courage and clarity inside their organisations, then surely we should model that behaviour in the way we hire them. I work with organisations across Africa who understand that every leadership hire is a defining moment. If you are ready to redefine how you engage leadership talent, let’s talk. I advise organisations on building respectful, strategic candidate experiences that strengthen their reputation in the market. If that’s your approach, I’d be happy to share insights that can help. Let’s talk about how I can help you access the leadership talent that will shape your company’s next chapter.
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